fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers

For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—

The Economist

Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.—

Nedra Rhone

In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—

Azeen Ghorayshi

—usually hyphenated when used before another noun

fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web Remember, fast fashion makes older items less competitive for buyer's attention. —

Nafeesah Allen, Parents, 16 May 2024 While the criticisms of fast fashion are warranted, data shows that fast fashion brands are admittedly surpassing sustainable or eco-friendly retailers with more robust plus-size offerings. —

Ruth Etiesit Samuel, Essence, 15 May 2024 See all Example Sentences for fast fashion

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'fast fashion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.